Ava
RevOps Strategist | Operations Manager | Sales Enablement | CRM Specialist
Building the systems that power sales, marketing, onboarding, and retention.
7
years in operations & CRM management
20+
cross-functional teams supported through RevOps enablement
36+
CRM and automation setups across scaling companies
With 7+ years in operations and CRM management, I’ve built the backend systems that power sales, marketing, onboarding, and retention — from healthcare tech to online service-based companies.
EXPERIENCE
2025 - Present
Grow Therapy
Sales Operations Associate
Supporting RevOps strategy and CRM automation across a national healthcare technology company improving access to therapy through insurance-based provider networks.
2018 - 2025
Qwantel Latay
Online Business Manager + Systems Strategist
Built and optimized operations systems for scaling service-based teams. Specialized in CRM architecture, automation design, and process documentation.
2018 - 2021
Big Nerd Ranch
Marketing Operations Associate
Developed and managed digital marketing workflows and automation reporting. Software consulting and training company that specializes in building digital products and teaching teams to code.
EDUCATION
2017
West Virginia University
Masters of Science, Integrated Marketing Communications
Emphasis on digital strategy, campaign analytics, and systems-based marketing processes.
2013
Savannah State University
Bachelor of Arts, Mass Communications Public Relations & Advertising
Focused on communication systems, media strategy, and cross-functional team leadership.
EXPERTISE
CRM & Automation Architecture
Build scalable CRM systems that unify data, automate workflows, and improve visibility across teams (HubSpot, HighLevel, Salesforce, Attio, Airtable).
Operational Systems & Process Design
Turn business vision into execution through documented workflows, onboarding hubs, and SOP frameworks.
Systems Integration & Tech Stack Optimization
Connect platforms (Workato, Zapier, Make) to eliminate bottlenecks, streamline automation, and ensure data flows cleanly between systems.
Performance & Enablement Systems
Design reporting dashboards and knowledge bases that bring clarity, accountability, and scalability to cross-functional teams.
Project & Team Management
Lead system implementations and cross-functional initiatives using Asana, ClickUp, and Airtable frameworks that align teams and timelines.
Data Measurement & Reporting
Develop KPI dashboards, forecasting models, and ROI tracking systems that help leadership make informed decisions.
TESTIMONIALS
""It's like having a tech-wizard, data expert and business right-hand all in one.."
Taeler De Haes, Business Coach
..."she restored my faith in working with remote teams in the online space, she truly is that woman!"
Mahdi Woodard, Content & Marketing Coach
"...she knows processes, systems, tools, teams, and operations inside out, I don't know where my business would be without her..."
Pam Balentine, CFO and Financial LIteracy Coach
"..Qwantel has been a Godsend to my business...she takes all my thoughts and brings them to the tangible and her level of detail is unmatched..."
Kanishia Avila, Hair Education Coaching
Need systems that are strategic, scalable, and actually used? Let's connect.